Monday, November 14, 2005

Raindrops keep fallin' on my head...

The uneasy silence that lingered in LMB's corridors following the creation of an almost sensible ad had to be broken. LMB's ad developers screwed their thinking electrodes back on and came up with this zinger. No more could they be accused of slacking off on their jobs. This one has all the trademarks of LMB: The dubious humor value, the abuse of colors and a surprised looking animal.

In a scene vaguely remniscient of North by Northwest, a fleeing bird is bombarded with huge drops of rain. If only they had made this more interactive, by making the bird move along with the cursor so you had to escape the drops... nay, that's just wishful thinking. LMB's designers strive to lower the bar on banner ads, not raise them.


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