There are several problems with outsourcing your work. Missing out on the nuances of language is one of them. Nobody must've explained to the poor Flash novice in India about the 'loan shark'.
Emboldened by the amount of creative control given to him by his American overlords ("Just put whatever animal/bird/fish you want in the ad, son!"), Sanjay decides on the awesomest of all sea creatures to represent LMB -- the shark. We see the ironic result of his brainstorm: little goldfish states swallowed up by the killer that is LMB.