Sunday, May 14, 2006

The Pointy Phase

There was a small period in LMB's creative span when the ad creators decided to go for the simple and direct approach. Much like Matisse's minimalist period bringing about brilliant canvases, LMB's short-lived experimental phase brought forth surrealism in unexpected milieus.

For example, consider the circa 2005 piece titled 'Darrow's Arrows'. In stark contrast to the ramrod-straight arrows with red bowties surrounding it, one arrow with a black bowtie wiggles and quivers its midsection. What a perfect way to illuminate Clarence Darrow's booty-shaking abilities in the midst of boring puritans!

Following the critical success of 'Darrow's Arrows', LMB tried to recapture the magic of minimalism with 'Yellow Pointer to Select Box'. Sadly, this one did not go over well with the artelligentsia.


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