Reign of Fire
Despite the apparent source of bright light, I couldn't make out what sort of abomination was being depicted by LMB in this ad. With the aid of brightening technology such as the GIMP and a good pair of magnifying glasses, I was able to deduce that the picture didn't show two snails humping, but was in fact a dragon sitting atop a volcano.
Common legend suggests that dragons sit on gold and riches, but LMB has debunked this by showing dimly lit evidence of them warming their bellies over hot lava. There is a far-off look on the dragon, as if it is pondering the ramifications of what would happen when the volcano erupts in a shower of red-hot pdrcentages, 4%, 5%, maybe even a 6%.